Hailey Bieber wears Superga®

The new Superga® advertising campaign encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement. Hailey Rhode Bieber, the new global ambassador, perfectly embodies Superga®’s original attitude.

As a classic closet staple shared across both Italian men’s, women’s and kid’s wardrobes, it was instinctive to pair the American style icon’s timeless tastes with the sneaker that can be worn from day-to-night – a key code in Hailey Rhode Bieber’s imitable flair in fashion.

Further, with a penchant for sustainability, it was only natural for the activist to front as the face of the classic cotton plimsoll shoes.